For chains& franchise systemsEverylocation. Oneconstellation.In full view of your head office.
You see all branches in one overview, spot early where a location is slipping, and decide whether head office pays for everyone or each location pays for itself. Today your locations report reviews without real customer contact themselves, in future also directly from head office.
Head office overview: on requestReporting from head office: in development
Head office12 locations · avg. 4.6Berlin Mitte 4.2Stuttgart West 4.8
Head officeLocationLowest ratingExample
Fictitious locations. Head office sees all locations in one overview, reports are submitted by the locations themselves today.
>80%
Over the past 12 months, Google removed more than 80 % of the reports submitted through Sternehero within 15 minutes.
In individual cases the review takes a few days. Google alone makes the decision.
GDPR compliant
Hosted in Germany
Stripe secured payments
SSL encrypted
The problem
Twelve profiles. Twelve logins. No overview.
Every location has its own Google profile. Your brand's reputation is formed exactly where head office looks least.
01
Reviews are everywhere, just not in one place
Ratings, critical reviews and reports are spread across dozens of accounts. A complete picture only emerges when someone clicks through every profile one by one.
02
The weakest location shapes the brand
Your customers do not distinguish between branch and brand. When a location slips, head office often finds out last.
03
Unfair reviews are left untouched
Without a set process, every branch decides for itself whether to report a review without real customer contact. In practice, what often happens is: nothing.
Head office · Musterfilial GmbH12 locations connected4.6 avg. rating
36 negative reviews27 reported21 removed
Password branch 04?Who reports in Köln?
Hamburg AltonaHamburg
4.7
3 negative open3 openIn head officeConnected
Bremen MitteBremen
4.5
Separate loginLoginIn head officeConnected
Hannover ListHannover
4.6
Separate loginLoginIn head officeConnected
Berlin MitteBerlin
4.2
6 negative open6 openIn head officeConnected
Leipzig ZentrumLeipzig
4.8
Separate loginLoginIn head officeConnected
Dresden NeustadtDresden
4.6
Separate loginLoginIn head officeConnected
Düsseldorf BilkDüsseldorf
4.5
4 negative open4 openIn head officeConnected
Köln EhrenfeldKöln
4.6
Separate loginLoginIn head officeConnected
Frankfurt BornheimFrankfurt
4.7
Separate loginLoginIn head officeConnected
Nürnberg SüdstadtNürnberg
4.6
2 negative open2 openIn head officeConnected
Stuttgart WestStuttgart
4.8
Separate loginLoginIn head officeConnected
München SchwabingMünchen
4.7
Separate loginLoginIn head officeConnected
Sample view with fictitious locations.
The head office overview
Every location. One control room.
Head office sees the key figures of all connected locations: rating, negative reviews, reports and outcomes, plus new reviews per month. Available on request, set up by the Sternehero team.
MF
Musterfilial GmbH · Head officeAvailable on requestExample
Lighter: more new reviews in the monthMonthly avg. below 4.0Point at a cell for details.
In developmentThis is how the ranking with regions is meant to look. Today the overview shows all locations in one table.
North4.63 locations · 157 reviews
East4.53 locations · 113 reviews
West4.63 locations · 143 reviews
South4.73 locations · 141 reviews
Regional average weighted by number of reviews. Outliers marked: highest value in mint, lowest in coral.
Location ranking
03Hamburg Altona4.73 negative
11Bremen Mitte4.54 negative
06Hannover List4.63 negative
12Berlin Mitte4.26 negative
02Leipzig Zentrum4.81 negative
09Dresden Neustadt4.62 negative
10Düsseldorf Bilk4.54 negative
07Köln Ehrenfeld4.63 negative
05Frankfurt Bornheim4.73 negative
08Nürnberg Südstadt4.62 negative
01Stuttgart West4.81 negative
04München Schwabing4.74 negative
Fictitious sample data. Today head office sees the figures of all locations, reports are still submitted by the locations themselves. Reporting from head office is in development.
AI topic analysis
What customers praise and criticise at every location.
The AI reads the reviews with text from the last 30 days and summarises them for head office. You see patterns that get lost in twelve separate profiles.
The most frequent topics, praised and criticised, with number of mentions
A short summary and a note per location
New analysis once a day, with one click in head office
The analysis summarises opinions. It is not a legal assessment of individual reviews and makes no statement about whether a review can be reported.
Topics from the reviewsAvailable on requestExample
Last 30 days
247 reviews with text read, 12 locations
Praised
Friendly team41×
Short waiting time on weekdays23×
Cleanliness18×
Advice15×
Value for money12×
Criticised
Waiting time at weekends14×
Parking9×
Opening hours7×
Card payment5×
Noise level4×
SummaryCustomers mainly praise the friendly team and the short waiting time on weekdays. Criticism mostly concerns the waiting time at weekends and the parking situation.
Köln Ehrenfeld: The waiting time on Saturdays is mentioned several times.
Leipzig Zentrum: The team is praised by name remarkably often.
Berlin Mitte: Several comments about the Sunday opening hours.
Billing
Who pays? You decide.
You decide how your system is billed: centrally with one payment for all locations, or per location with its own plan. Both models are available.
1payment per billing period, from head office for all 12 locations
Typical for chains
Head office pays for all locations
One payment: price per location times number of locations, monthly or yearly
New locations are billed pro rata automatically
Locations with their own active plan are not charged twice
Payment via Stripe or by invoice
0Credits per report
With central billing at Premium level, all locations report their negative reviews without using credits, including existing ones.
Applies to German business profiles. The platform makes the decision on every report.
Typical for franchise systems
Every location pays for its own plan
Every location chooses its location plan: Free, Business or Premium
Franchise price: a percentage discount on Business and Premium plans, set for your system
Every location buys its own credits for reports, credits never expire
Head office still sees all locations in its overview
Premium per location
On the Premium plan, a location reports new reviews without using credits, on the yearly plan also all existing negative reviews. Free reports apply to German business profiles.
Head office and location. Everyone sees what they need.
Head office sees all locations, every location works in its own business account. Choose the perspective.
Head office viewAll 12 locations visible
Head office sees key figures, plans and reports of all locations.
Available on request
All locations with rating, negative reviews, reports and outcomesLive
New reviews per month and AI topic analysisLive
One payment for all locations if you choose central billingLive
Several head office staff with access, set up by the Sternehero teamLive
In development
Report reviews on behalf of locations, without third party loginsSoon
Connect the locations' Google profiles from head officeSoon
Set AI reply templates for all locationsSoon
Invite head office team members yourselfSoon
Available on request
Own business account with its own Google profile, joining by codeLive
Select, confirm and report reviews without customer contact yourselfLive
Only sees its own location, not the othersLive
No separate payment step with central billing, otherwise franchise price on its own planLive
In development
Adopt the head office AI template and adapt it locallySoon
See the status of reports submitted by head officeSoon
In development
What is coming to head office next.
These features are in development. You deliberately will not find a fixed date here: companies with an open request are the first to hear as soon as they are ready.
In development
Reporting from head office, without third party logins
In head office you select reviews without real customer contact, confirm this, and the software submits the report on behalf of the location. No password sharing, no logging into other accounts.
Sketch of the planned flow
Location
Head office
Platform
A new negative review appears at a location
Head office sees it and selects it
Confirmation: no known customer contact
The software submits on behalf of the location
The platform decides, head office and location see the status
In development
AI reply templates from head office
Head office sets tone, form of address and signature, every location adopts the template and adapts it if needed. Today AI replies are available per location on the Business plan, with manual approval.
Sketch of the planned template · example
Tone
Warm, factual or brief
Address
Formal
Signature
Your team at Musterfiliale
Köln Ehrenfeld adopts the template
Leipzig Zentrum adopts the template
München Schwabing adapts it locally
In development
Ranking and regions
Sort locations by rating and compare averages per region.
In development
Open reviews of all locations
New negative reviews across all locations in one list, instead of just a number per location.
In development
Team invitations
Owners and members of head office invite colleagues themselves.
Clear status
What works today. What is still coming.
You see at a glance which features you can use today and what is still being worked on.
Feature
Status
Note
Head office overview of all locations
On request
Key figures, location table, new reviews per month
AI topic analysis
On request
Last 30 days, once a day
Central billing
On request
Price per location, new locations pro rata
Billing per location
On request
Franchise discount on Business and Premium plans
Reports without using credits
On request
With central billing at Premium level, German business profiles
Unlimited locations
On request
Joining by code at registration
Several people in head office
On request
Set up by the Sternehero team
Reporting from head office
In development
On behalf of locations, without third party logins
Head office AI reply templates
In development
Locations adopt and adapt them
Ranking and regions
In development
Today: all locations in one table
Team invitations by head office
In development
Today: set up by the Sternehero team
Straight talk before you start
What Sternehero is. And what it is not.
01
No guarantee of success.
The decision on every report lies solely with the respective platform. This applies to every single location and in exactly the same way to reports that will come from head office in future.
02
No legal advice.
Sternehero is a software platform, not a lawyer. There is no legal assessment of individual reviews, not even by the AI topic analysis. You make all decisions about content yourself.
03
You confirm every report.
Only what you select and for which you confirm the missing customer contact is reported. Head office does not report anything automatically either.
For chains & franchise systems
Talk about your location structure.
You describe your structure, the Sternehero team gets back to you personally. Non binding and without sales theatre.
01
You send your request
Name, company, number of locations. Nothing more is needed to get started.
02
Conversation about structure and billing
Chain or franchise, central or per location, terms per location.
03
Your head office is set up
The Sternehero team creates your head office. You receive your joining code.
04
Your locations join
New locations register with the code and connect their Google profile. Existing accounts are assigned by the team.
Would you rather write directly? You will find all contact options on the contact page.
Frequently asked questions
Straight talk on chains & franchises
Honest answers about the status, billing and the limits.
Available on request are the head office overview of all locations, the AI topic analysis, billing centrally or per location, and free reports with central billing at Premium level. The Sternehero team sets up your head office after a conversation.
Reporting and connecting from head office on behalf of the locations, central AI reply templates, ranking and regions, and team invitations by head office. Sternehero deliberately does not name a fixed date. Companies with an open request are the first to hear as soon as features are ready.
New locations register with your joining code and connect their Google profile. The Sternehero team assigns existing location accounts to your head office. The number of locations is not limited.
You choose. With central billing, head office pays a price per location for all locations, monthly or yearly, new locations are billed pro rata. With billing per location, every location chooses its own location plan, at a discounted franchise price.
The price per location depends on the number of locations and your structure and is agreed in the conversation. All prices are net plus 19 % VAT. You will find the location plans and credit packages available today transparently on the pricing page.
With central billing at Premium level, all locations report their negative reviews without using credits, including existing ones. This applies to German business profiles. You pay for covering the locations, not for an outcome: the platform makes the decision on every report.
For franchisors, chains and multi branch retailers with 5 or more locations, where a head office needs an overview of all profiles. With fewer locations you are well served by the regular business account.
No. The decision about a report lies solely with the respective platform. Sternehero automates the submission process, the platform determines the outcome. This applies to every location and in future in exactly the same way to reports from head office.
No. Sternehero is a software platform. There is no legal assessment of individual reviews and no legal advice. You make all decisions about content yourself. For legal questions we recommend consulting a specialist lawyer.
Chains & franchise
Every location. One head office.
Talk to the Sternehero team about your structure. Non binding, without a contract and with an honest status for every feature.