Key points at a glance
Answer in 90 secondsA template for reporting a Google review helps you state the violation clearly and factually. Important: you report via Google's reporting function by selecting the appropriate violation ground – there is usually no free-text field for a long justification. You still need wording help: for internal documentation, for an accompanying message to Google, and to classify the violation precisely. This article provides ready-made text blocks for each violation ground. Google reviews every report and decides independently.
Your route5 stages · 8 min
You've found the guideline-violating review, recognised the breach – and now face the question: how do I actually phrase this? What do I write so the report is clear, factual and comprehensible?
This article hands you ready-made templates: short, precise text blocks for every violation ground. They serve as justification, documentation and – where Google allows it – an accompanying message. Clearly worded, without exaggeration.
Do you need a template to report a Google review?
For the actual report to Google, you usually only select the appropriate violation ground – a long cover message isn't provided for. You still need a template in two places: first, for your internal documentation, so the case is recorded comprehensibly; second, for an accompanying message or support contact, when Google enables a justification. A good template names the violation factually, stays short and avoids judgements. The decision on removal rests solely with Google.
The structure of a good report justification
An effective justification is not a complaint but a factual classification. Three building blocks are enough:
- 01Reference: Which review is it about? (date, reviewer name, star value)
- 02Violation: Which concrete guideline point does it breach? (e.g. no customer contact)
- 03Evidence: How is that recognisable? (e.g. no customer of that name in the records)
Avoid: Emotional wording, insults toward the reviewer, blanket claims with no reference. The more factual and concrete, the more comprehensible the report.
Text blocks by violation ground (templates to adapt)
The following templates are starting points. Adapt them to your case and replace the placeholders in square brackets.
| Violation ground | Template wording |
|---|---|
| No customer contact | "There is no business contact for this review of [date]. No customer or transaction under the name [name] can be found in our records. |
| Insult / defamatory criticism | "The review of [date] contains no factual criticism but personal denigration ([quote/description]) and violates the guidelines on insults. |
| Untrue factual claim | "The claim [quote statement] is demonstrably incorrect. In fact [brief correction]. Evidence is available. |
| Conflict of interest | "The review evidently comes from [competitor / former employee]. There is a conflict of interest, not a genuine customer relationship. |
| Spam / off-topic | "The review of [date] does not relate to our service but contains [advertising / irrelevant content] and violates the spam guideline. |
Report directly: You don't have to send the justification yourself – Sternehero guides you through selecting the violation ground and handles the submission. See how review reporting works or .
register for freeHow reporting with a template works
- 01Preserve the review: Create a screenshot with date, text and reviewer profile.
- 02Determine the violation ground: Choose the appropriate ground from those listed above.
- 03Adapt the template: Fill the text block with your specific details – for documentation and, if applicable, justification.
- 04Submit the report: Via the Sternehero dashboard. 1 credit = 1 report submission.
- 05Track the status: Keep an eye on the processing status. Google decides independently; removal is not guaranteed.
For the full process in detail, see the reporting guide 2026. When a review actually breaches the rules is clarified in Google's review guidelines.
Google does not provide a classic text template. You report via the reporting function by selecting the appropriate violation ground. A template is still useful – for your documentation and for a factual justification where Google enables feedback.
State three things factually: which review it concerns (date, name), which guideline point it violates and how that is recognisable. Avoid emotions and counter-attacks – the more concrete and calm, the more comprehensible.
You should only make statements whose accuracy you can stand behind. If you claim a missing customer contact or an untrue fact, you are responsible for the accuracy of that statement yourself. Sternehero does not verify substantive accuracy.
A clear, factual assignment to the right violation ground makes the report more comprehensible. It provides no guarantee: Google reviews every report independently and decides on removal alone.
If several reviews show the same violation, you can reuse the text block and adapt it each time. Each review is, however, reported individually and reviewed individually by Google.
You submit reports with prepaid credits: 1 credit = 1 report submission. The credits do not expire, and with larger packages you receive up to 20% bonus credits. Details on the pricing page and in the FAQ.
Conclusion: the template structures, Google decides
A good reporting template takes the wording work off your hands and ensures a clear, factual classification of the violation. But it does not replace a legal review and does not guarantee removal – the decision rests solely with Google.
With Sternehero you don't even have to send the template yourself: you choose the violation ground, the tool guides you through the report and makes the status visible. That keeps the justification clean – and your effort minimal.
Recurring reporting needs? With Sternehero you report policy-violating reviews in a few clicks: 1 credit per report, no agency.
Start for free nowSternehero is a software tool and does not provide legal services within the meaning of the German Legal Services Act (RDG). The templates provided serve as general guidance and do not replace legal review or wording. No legal assessment of individual reviews is provided. Responsibility for the accuracy of the information given in a report lies with the user. The decision to remove or retain a review rests solely with the respective platform; removal cannot be guaranteed by anyone. For legal questions, we recommend consulting a specialist lawyer.