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GuideLast updated: June 22, 2026

Review Management: Manage and Report Google Reviews Centrally

Scattered reviews, no overview, no time to respond? With systematic review management you manage all your Google reviews in one place, respond efficiently and report policy-violating ones. This guide shows how it works in practice.

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Quick answer

What is review management?

Review management is the systematic managing of your customer reviews on platforms like Google: you keep an eye on new reviews, respond to them, actively earn new ones and report policy-violating reviews. With software like Sternehero you manage all reviews centrally in one dashboard and submit reports – Google decides on every removal.

Leaving reviews to chance wastes potential: reviews influence whether prospects call, book or scroll on – and they affect your local visibility on Google.

Review management turns reactive clean-up into a fixed process: you see new reviews immediately, respond to them consistently and spot policy-violating reviews faster.

Sternehero handles the reporting part for you: you select reviews without customer contact, confirm the missing contact – and the software automatically submits your report to Google.

Building blocks

What does review management include?

Modern review management bundles several tasks into one tool. With Sternehero you cover these areas centrally:

Central dashboard

You see all the Google reviews of your locations in one place – instead of clicking through individual profiles.

Respond to reviews

You react quickly and consistently. The AI-assisted response generator suggests fitting wording that you approve.

Report policy-violating reviews

You report reviews without customer contact, fakes or insults directly from the dashboard. 1 credit = 1 report submission.

Multiple locations

You manage branches, locations or clients centrally and keep track of all reviews.

Status & reporting

You track every report in real time – Submitted, Under review, Removed or Rejected – and keep an eye on the development.

Process

How does review management with Sternehero work?

  1. 1

    Connect your profile

    You connect your Google Business Profile and see all reviews centrally in the dashboard.

  2. 2

    Review your reviews

    You get an overview and recognise which reviews need a response and which may violate the policies.

  3. 3

    Respond

    You react to new reviews – efficiently with the AI response generator, which you approve before publishing.

  4. 4

    Report policy-violating reviews

    You select reviews without customer contact, confirm the missing contact and submit your report to Google.

  5. 5

    Track the status

    You see in real time what happens with each report and keep an eye on your reputation over the long term.

>80%

Over the last 12 months, Google removed more than 80% of the reports submitted via Sternehero within 15 minutes.

In individual cases the review takes a few days. The decision rests solely with Google.

Comparison

Paid service provider or self-service tool?

Review service providers handle the report for a fee. Sternehero automates the same reporting process at a fraction of the cost. In both cases Google decides whether the review is removed.

Other providers
With Sternehero
Time until removal
Often several days to weeks
Usually within 15 minutes**
Commissioning
Request by email or phone, often with follow-up questions
Reported in a few clicks
Cost per review
Often €50 to €100 per review, sometimes more
From €7 per submission*
Pricing structure
Often opaque
Fixed price per credit, known upfront
Status of your reports
You wait for a response
Real-time status in the dashboard
Control
You hand over the process
You select every report yourself

* in the 250 package, net plus 19% VAT. ** Over the last 12 months, Google removed more than 80% of the reports submitted via Sternehero within 15 minutes. The decision rests solely with the respective platform. The comparison refers to typical market offers from review service providers.

Start free with 3 complimentary credits

You create an account, connect your Google Business Profile and submit your first report, entirely without payment details. You only buy credits once you actually need them.

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For businesses and agencies

Whether you run a single business or look after many clients as an agency: Sternehero scales with you. Manage reviews of multiple locations or clients centrally – as a white-label solution under your own brand if you wish.

Next steps

Review management is part of reputation management

Managing your reviews is one building block of the larger task of looking after your entire online reputation. You'll find the strategic overview in the reputation management guide.

FAQ

Frequently asked questions about review management

Review management refers specifically to managing customer reviews, for example on Google. Reputation management is the broader term for looking after your entire online reputation. Reviews are one of its most important building blocks.

The focus is on Google reviews, because that is where the most important part of the public impression is formed for most local businesses. You manage and report your Google reviews centrally.

You cannot delete someone else's reviews directly. But you can report policy-violating reviews to Google. Google checks every report and decides independently on removal – there is no guarantee.

With Sternehero you pay per report: 1 credit = 1 report submission. Packages start at 5 credits at €24 per credit, larger packages from €7 per credit (net plus VAT). Credits do not expire.

Yes. You manage any number of locations centrally in one dashboard. For chains and franchises there are dedicated multi-location management features.

The AI-assisted response generator suggests fitting replies that you check and approve before publishing. That keeps quality in your hands while reducing the effort.

Google checks many reports within minutes and then removes policy-violating reviews directly. In individual cases it takes up to seven days. You see the status in real time in the dashboard.

Bring structure to your Google reviews

You manage all reviews centrally, respond to them and report policy-violating ones – the software submits your report to Google. Google decides.

1Create an account2Connect your Google profile3Submit your first report, in a few minutes
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