Review Management: Manage and Report Google Reviews Centrally

Scattered reviews, no overview, no time to respond? With systematic review management you manage all your Google reviews in one place, respond efficiently and report policy-violating ones. This guide shows how it works in practice.

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4min

Reading time for the whole guide, with a quick answer for those in a hurry right in the first chapter.

General information. No legal advice and no assessment of individual reviews.

7 chapters
7 questions and answers
As of: June 22, 2026
Google decides

01Quick answer

What is review management?

Quick answer

Review management is the systematic managing of your customer reviews on platforms like Google: you keep an eye on new reviews, respond to them, actively earn new ones and report policy-violating reviews. With software like Sternehero you manage all reviews centrally in one dashboard and submit reports – Google decides on every removal.

Leaving reviews to chance wastes potential: reviews influence whether prospects call, book or scroll on – and they affect your local visibility on Google.

Review management turns reactive clean-up into a fixed process: you see new reviews immediately, respond to them consistently and spot policy-violating reviews faster.

Sternehero handles the reporting part for you: you select reviews without customer contact, confirm the missing contact – and the software automatically submits your report to Google.

02Building blocks

What does review management include?

Modern review management bundles several tasks into one tool. With Sternehero you cover these areas centrally:

Central dashboard
You see all the Google reviews of your locations in one place – instead of clicking through individual profiles.
Respond to reviews
You react quickly and consistently. The AI-assisted response generator suggests fitting wording that you approve.
Report policy-violating reviews
You report reviews without customer contact, fakes or insults directly from the dashboard. 1 credit = 1 report submission.
Multiple locations
You manage branches, locations or clients centrally and keep track of all reviews.
Status & reporting
You track every report in real time – Submitted, Under review, Removed or Rejected – and keep an eye on the development.

Discover AI review responses Multi-location review management

1
Connect your profile
You connect your Google Business Profile and see all reviews centrally in the dashboard.
2
Review your reviews
You get an overview and recognise which reviews need a response and which may violate the policies.
3
Respond
You react to new reviews – efficiently with the AI response generator, which you approve before publishing.
4
Report policy-violating reviews
You select reviews without customer contact, confirm the missing contact and submit your report to Google.
5
Track the status
You see in real time what happens with each report and keep an eye on your reputation over the long term.

See the full reporting process

04Speed

>80%

Over the last 12 months, Google removed more than 80% of the reports submitted via Sternehero within 15 minutes.

In individual cases the review takes a few days. The decision rests solely with Google.

05Comparison

Paid service provider or self-service tool?

Review service providers usually handle the report for a fee. Sternehero automates the reporting process as a self-service tool at fixed prices per credit. In both cases Google decides whether the review is removed.

Comparison: review service providers and Sternehero
Criterion	Other providerstypical market offers	With SterneheroSelf-service tool
Commissioning	Request by email or phone, often with follow-up questions	Reported yourself in a few clicks
Pricing structure	Pricing model and amount vary by provider, often only on request	Fixed price per credit, visible upfront: from €7 per submission*
Status of your reports	You often wait for a response	Status of every report in the dashboard
Control	You often hand over the process	You select every report yourself
Who decides?	Google.No provider changes that.

* in the 250 package, net plus 19% VAT. The comparison refers to typical market offers from review service providers; individual providers may differ. You can still report reviews directly to Google yourself. The decision on every report rests solely with the respective platform.

06Start free

Start free with 1 free credit

You create an account, connect your Google Business Profile and submit your first report, entirely without payment details. You only buy credits once you actually need them.

Start for free

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Free credit valid for 30 days
Purchased credits never expire

Packages from €7 per credit (net)

For agencies

For businesses and agencies

Whether you run a single business or look after many clients as an agency: Sternehero scales with you. Manage reviews of multiple locations or clients centrally – as a white-label solution under your own brand if you wish.

Information for agencies Discover the reseller program Waitlist

White label with your own domain is included in the Pro plan. The reseller program starts via a waitlist.

Next steps

Review management is part of reputation management

Managing your reviews is one building block of the larger task of looking after your entire online reputation. You'll find the strategic overview in the reputation management guide.

Go to reputation management

07FAQ

Frequently asked questions about review management

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Question not listed? Write to us or read the general FAQ.

01What is the difference between review management and reputation management?

Review management refers specifically to managing customer reviews, for example on Google. Reputation management is the broader term for looking after your entire online reputation. Reviews are one of its most important building blocks.

02Which platforms does Sternehero cover?

The focus is on Google reviews, because that is where the most important part of the public impression is formed for most local businesses. You manage and report your Google reviews centrally.

03Can I remove bad reviews with review management?

You cannot delete someone else's reviews directly. But you can report policy-violating reviews to Google. Google checks every report and decides independently on removal – there is no guarantee.

04What does review management software cost?

With Sternehero you pay per report: 1 credit = 1 report submission. Packages start at 5 credits at €24 per credit, larger packages from €7 per credit (net plus VAT). Credits do not expire.

05Is review management suitable for multiple locations?

Yes. You manage any number of locations centrally in one dashboard. For chains and franchises there are dedicated multi-location management features.

06Can I have reviews answered automatically?

The AI-assisted response generator suggests fitting replies that you check and approve before publishing. That keeps quality in your hands while reducing the effort.

07How quickly does Google decide on a reported review?

Google checks many reports within minutes and then removes policy-violating reviews directly. In individual cases it takes up to seven days. You see the status in real time in the dashboard.

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